Some may not be amused with them (aka you are republican...) but they (those Windsors) do mean A (serious) profitable, many to win, business

http://www.independent.co.uk/life-style/fashion/features/jenny-from-the-blueblooded-block-duchess-of-cambridge-dress-designer-packham-is-inducted-into-the-fashion-royal-family-8734749.html